Not every podcast is going to go viral and you might not become the next Joe Rogan, but that doesn’t really need to happen for your show to serve its purpose. We have previously written about how you can use your podcast in a marketing funnel so let’s focus on another aspect of the funnel: loyalty.
With successful marketing, loyalty is what keeps your customers/clients coming back for more. You can build this through excellent service, promotions, listening to customer feedback, and more.
The specific method for building loyalty that we will discuss today is education.
When you have a service-based business, one major way to appeal to ideal clients is by building their knowledge. When you offer free education, you aren’t replacing the need for your service but instead showcasing your credibility on a topic in a way that allows people to recognize your value.
Not only can this attract new clients, but it can keep your clients coming back to you. In 2022, businesses have adapted to accommodate the growing desire for an experience. Customers want to connect and feel understood in addition to having their problems solved.
You can impact your clients in this way through podcasting.
Show off your experience and expertise by answering frequently asked questions on your podcast. Show your clients you can anticipate their needs by keeping them informed on the latest news in your industry. Your efforts to educate your clients in this way can build trust and increase loyalty.
It’s also a great way to remind people of your services and their need for them.
Why should they come back to you? What gaps can you fill for them, right now, that they might be missing? Do you have higher-tiered services that many of your clients aren’t utilizing? Well, tell them why they should.
Getting started with a podcast and coming up with ideas can be a daunting task.
Some people, like us, love the back-end work! If you need assistance coming up with content for your podcast, we can help with that. We make podcasting simple with a straightforward process that can be tailored to your exact needs. You can find more information about what we offer here.
It’s important to remember that your marketing isn’t finished after you land a client. There will always be others with similar services, so you have to ask yourself, “What am I doing to stand out from the crowd?” Focusing your efforts on increasing customer loyalty will help you do just that.
Ready to get started?