So, you started a podcast and you’re wondering what’s next? The answer to that question is one that’s becoming more and more popular every day, video.
Video intimidates a lot of business owners for good reason. Getting in front of a camera can be uncomfortable! However, so can talking on a mic. If you think about it, you’re already halfway there. You have the content, the equipment, and a place to record your episodes. You just need to set up a camera.
Video allows your clients to connect with you on a more personal level.
You could dive into the exact psychology behind this if you wanted, but the simple fact is that video makes people more likely to use your service.
Studies show your branding and message are going to be more memorable if captured on video. It’s a step towards building trust with your target audience, and a step towards conversions for your business.
The extra work is not significant enough to outweigh the benefits.
Yes, there is some extra work involved, but not much! After setting up your channel, there are just a few things you’ll have to start doing regularly. Editing and publishing your video will take up the most additional time.
If you know you’re ready to take this step, but you absolutely do not have the time to do the extra work, we can do it for you.
Our marketing services are completely customizable to your needs, so feel free to reach out if you think that might help. However you go about making it happen, it will be worth the effort and commitment.
You have the potential to reach a broader audience.
A new social platform is bound to open the door to more potential clients.
The great thing about posting video content somewhere like YouTube is that your video has a better possibility of gaining views over time, whereas a Facebook post might be purposeful for a few days. Both are important but can impact your business in different ways.
The bonus perk to reaching a new audience and growing your channel is the possibility of monetization. Of course, that won’t happen for everyone, but the potential is there and shouldn’t be overlooked.
Are you ready to take the next step?
At the end of the day, you need to love what you do. Some people don’t enjoy editing, publishing, or content creation, even if they have time. We get that! It’s not for everyone, but it’s what we love. We can simplify the entire podcasting process for you to the point where you record/film, send us audio/video, and don’t have to lift a finger beyond that.
If you think you might need help turning your podcast into a video channel, take a look at what we offer here.
Ready to get started?