Blog

12 Days of Christmas Content

Happy Thanksgiving, Third Wheel Media Family. Even with another up-and-down year, we have a lot to be thankful for in 2022. At Third Wheel Media, we are particularly thankful for you. Without our clients, without our audience, this business would not be possible. So, from the bottom of our hearts, we wish you a joy-filled…

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How Podcasting Can Build Loyalty in Your Clients

Not every podcast is going to go viral and you might not become the next Joe Rogan, but that doesn’t really need to happen for your show to serve its purpose. We have previously written about how you can use your podcast in a marketing funnel so let’s focus on another aspect of the funnel: loyalty….

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The Benefits of Capturing Your Podcast on Video

So, you started a podcast and you’re wondering what’s next? The answer to that question is one that’s becoming more and more popular every day, video. Video intimidates a lot of business owners for good reason. Getting in front of a camera can be uncomfortable! However, so can talking on a mic. If you think…

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Does Editing Really Make A Difference?

Most advisors fall into one of two camps. Folks in camp #1 are very confident in their speaking abilities. They’re great in front of a seminar crowd and might not even get nervous when speaking at a mastermind group in front of their peers. They tend to overlook the value of editing & production when…

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Podcast Equipment Breakdown

Intimidated by the idea of managing digital recording equipment? If you get intimidated by a lot of technical equipment, don’t worry. You’re not the only one. But there’s good news. To have a podcast for your business, it really doesn’t require a ton of equipment. In fact, a lot of the advisors we work with…

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How Podcasts Help Close Sales

“Bob clicks on the “Podcasts tab”. He listens closely. His eyebrows just raised. Something has piqued his interest. He’s picking up the phone! And YES! It’s another “basket” for the financial advisor with an assist from his podcast.” As a sports broadcaster for the University of North Carolina women’s basketball team for eight years, I…

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What About Co-Hosts?

You aren’t alone if you’re nervous about hosting your own podcast. But also… You aren’t alone when it comes to hosting your podcast. We’re here to help. We’ve got a co-host for that.  We have a team of accomplished broadcasters standing by to host your shows with you. They’ll take care of all the nuts…

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Content Is King

One piece of push back I often receive about podcasting from advisors is “what will I talk about every week?” For some, that’s an easy question to answer. But not all of us are born with the ability to talk about anything and everything off the cuff. We understand that struggle. And we have a…

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