How Radio + YouTube Led to a Million-Dollar Client

Business owners are always looking for marketing strategies that will provide stronger leads and better closing rates. For many of the professionals we work with, there aren’t many platforms that provide a better opportunity to showcase your personality, expertise, and services like broadcast mediums.

We have a great example of how this all comes together that we wanted to share on the podcast. One of our clients recently passed along an anecdote about the way a radio show and YouTube channel worked together to bring in a million-dollar client. As we’ve talked about before on the show, it’s never just one thing that leads to a prospect discovering a business and booking an appointment. It’s the synergy between marketing efforts that ultimately allows the person to find what they need, wherever they are.

So let’s talk about how this all came together and why it’s a strategy that any small business owner can replicate. If you want to learn more about where to start in order to launch a show, we’d love to hear from you. 

Here’s some of what you’ll learn in this episode: 

  • A few company updates on what we’ve been up to. (2:00)
  • The goals for video, radio, and podcasting. (3:42)
  • The story of how this client was brought into the business. (5:19)
  • All of these mediums work together.  (7:53)
  • Be consistent with your content and provide value.  (10:19)


If you’d like to learn more about how Third Wheel Media helps business owners and entrepreneurs with the podcast, radio, and video needs, check us out here: 

Ready to learn more? Schedule a free consultation and see if we can help: 

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