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How Podcasting Can Build Loyalty in Your Clients

Not every podcast is going to go viral and you might not become the next Joe Rogan, but that doesn’t really need to happen for your show to serve its purpose. We have previously written about how you can use your podcast in a marketing funnel so let’s focus on another aspect of the funnel: loyalty….

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Turn Your Podcast Into a Batch of New Content

  Many people are surprised to learn that creating a podcast takes quite a bit of time and work to produce a professional product. You have to develop an idea, sit down and record the show, edit the episode, and then mix in any music before finally publishing the show. With all the effort involved,…

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Content Is King

One piece of push back I often receive about podcasting from advisors is “what will I talk about every week?” For some, that’s an easy question to answer. But not all of us are born with the ability to talk about anything and everything off the cuff. We understand that struggle. And we have a…

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