The first step to starting any podcast is figuring out what you’ll be talking about, and for many of our clients, the question comes down to should you have an interview show with guests or would you rather be the star of the show? There are ways to promote yourself and your business by featuring…
Read MoreVideo content continues to gain in popularity despite billions of people already using YouTube, but short-form video content has gained even more traction in recent years. The rise of short-form video has been incredible over the past decade and it’s now become the most popular and effective social media content out right now. You might…
Read MoreOne of the most common questions we hear from people we work with and people who are thinking about jumping into the podcasting world is how do you define success? Everyone wants to know if it's worth their time (and money) to produce a podcast. It's something everyone should evaluate, especially business owners who are…
Read MoreMore and more advisors are diving into video as part of their overall marketing plan and utilizing YouTube is a strategy we often hear about. Most of the move to video came on the heels of the COVID pandemic when everyone was forced to go virtual and get comfortable on camera, and that’s continued on. …
Read MoreHere’s a question we hear from business owners from time to time and one you’ve probably asked yourself: “There are thousands of podcasts out there already so why should I do one?” This is a very legitimate question and one you should give some thought to before starting a show. Even in this sea of…
Read MoreBusiness owners are always looking for marketing strategies that will provide stronger leads and better closing rates. For many of the professionals we work with, there aren’t many platforms that provide a better opportunity to showcase your personality, expertise, and services like broadcast mediums. We have a great example of how this all comes together…
Read MoreAre you looking to take your podcast to the next level? Incorporating video into your podcast could be the solution you’re looking for. In this episode, we discuss the benefits of utilizing video in your podcasting efforts. From engaging with visuals and expanding your audience to monetizing your podcast, video can help take your podcast…
Read MoreFresh off a trip to Nashville for an event with Great Legal Marketing, we're back in the office to sit down with one of the attorneys from the conference, Nick Rosenbauer. Nick is an attorney with an estate planning business in Ohio who began podcasting with Third Wheel Media a couple of years ago. What…
Read MoreMany people are surprised to learn that creating a podcast takes quite a bit of time and work to produce a professional product. You have to develop an idea, sit down and record the show, edit the episode, and then mix in any music before finally publishing the show. With all the effort involved,…
Read MoreWhen it comes to marketing and advertising, it's hard to deny the power of Facebook. All the data they've gathered gives advertisers a wide range of campaign options, but is it a good place to start for small businesses looking to promote their products or their podcast. Today we're chatting with Steve Sharp of Sharp…
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